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Legal

Privacy Policy

Last updated: June 8, 2026  |  Alpine Executive Transfer AG

1. Data Controller

The data controller responsible for the processing of your personal data is:

Alpine Executive Transfer AG
Talstrasse 62
8001 Zürich
Switzerland

Email: [email protected]

2. Data We Collect

We collect the following categories of personal data:

  • Identity data — First name, surname, company name.
  • Contact data — Email address, telephone number, postal address.
  • Booking data — Transfer routes, dates, passenger count, vehicle preferences, special requests.
  • Technical data — IP address, browser type, pages visited, cookies (where consent is given).
  • Financial data — Payment information processed via secure third-party payment processors. We do not store card details.
  • Communication data — Records of correspondence with us via email, phone, or web forms.

3. How We Use Your Data

We process your personal data for the following purposes:

Purpose Legal Basis
Providing the limousine and chauffeur service Contract performance
Processing bookings and reservations Contract performance
Sending booking confirmations and communications Contract performance
Responding to enquiries and support requests Legitimate interests
Sending marketing communications (with consent) Consent
Website analytics and performance improvement Legitimate interests / Consent
Legal compliance and fraud prevention Legal obligation

4. Data Retention

We retain personal data for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Booking records are retained for 10 years in compliance with Swiss commercial law (OR Art. 958). Marketing consent data is retained until withdrawn.

5. Data Sharing

We do not sell your personal data. We share data only with trusted processors necessary for service delivery:

  • Payment processors (PCI DSS compliant)
  • Email service providers for booking confirmations
  • Ahrefs Web Analytics — aggregated, privacy-friendly website usage statistics (only if you consent to Analytics cookies)
  • Our chauffeurs — name and contact number for transfer coordination
  • Legal and accounting advisors as required by law

All processors are bound by data processing agreements and are prohibited from using your data for their own purposes.

6. Cookies

We use a limited set of cookies and similar technologies. Non-essential categories load only after you give consent. You can review or change your choice at any time via the Cookie Settings link in the footer. We apply Google Consent Mode, so analytics and marketing technologies stay disabled until you opt in.

Category Examples & Purpose Consent Required
Necessary PHPSESSID (session) and the CSRF security token used to protect our enquiry form, plus storage of your cookie choice. These are always active and cannot be switched off. No
Analytics Ahrefs Web Analytics — privacy-friendly, aggregated traffic measurement that does not build personal profiles or track you across other sites. Helps us understand how the website is used. Yes
Marketing Used for personalised advertising and remarketing (e.g. Google Ads) should we run advertising campaigns. Loaded only with your consent. Yes

Note: our Google Search Console connection used for SEO does not place any cookies on your device and requires no consent.

7. Your Rights

Under the Swiss Federal Act on Data Protection (FADP) and, where applicable, the EU General Data Protection Regulation (GDPR), you have the following rights:

  • Right of access — to obtain a copy of your personal data
  • Right to rectification — to correct inaccurate data
  • Right to erasure — to request deletion of your data
  • Right to restrict processing — in certain circumstances
  • Right to data portability — to receive your data in a machine-readable format
  • Right to object — to processing based on legitimate interests
  • Right to withdraw consent — at any time, without affecting prior processing

To exercise your rights, contact us at [email protected]. We will respond within 30 days.

8. Data Security

We implement appropriate technical and organisational security measures to protect your personal data against accidental loss, unauthorised access, alteration, or disclosure. This includes SSL/TLS encryption, secure server infrastructure, access controls, and regular security audits.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via our website. The date of the latest revision is indicated at the top of this document.

10. Contact & Complaints

For any data protection enquiries, please contact us at [email protected]. If you believe your data protection rights have been violated, you have the right to lodge a complaint with the Swiss Federal Data Protection and Information Commissioner (FDPIC) at www.edoeb.admin.ch.